Starbucks Coffee Facts
Starbucks combs the world for the perfect combination of climate, soil, elevation, and agricultural practices that come together to produce a great coffee.
Starbucks searches for unmistakable regional flavors, what a French wine-maker would call goût de terroir, the taste of the place. At Starbucks, coffee is a fresh produce, not a commodity.
When the inevitable happens and a given coffee estate or region has an "off" year, they simply don't offer that coffee. They make this tough decision rather than offering a lower quality selection and buy coffee solely on its performance in the cup.
The coffee Starbucks buys is truly special, spectacular coffee. Their coffee buying team evaluates over one thousand "offer samples" each year.
The evaluation process includes roasting small batches of coffee and tasting these batches in a process called "cupping." Only a very few of these sampled coffees make the cut.
Starbucks coffee buyers spend approximately 18 weeks per year traveling to countries of origin. The purpose of these travels is not necessarily to buy coffee. The goal is to continue to learn about coffee and to strengthen relationships with growers and suppliers.
These relationships are critical to their future success. They solidify the company's role as champions of quality and progress at every level of the coffee business.
It is because of these relationships that Starbucks gets the first pick of the best crops worldwide. And thus Starbucks is able to procure the world's best coffee beans every year.
Copyright © 2005 Best-Coffee-Makers-Online.com All Rights Reserved.
This article is supplied by Best Coffee Makers Online where you can easily shop and compare coffee makers so you can purchase exactly what you're looking for at great values. For more articles like these go to: Coffee Articles.
Starbucks searches for unmistakable regional flavors, what a French wine-maker would call goût de terroir, the taste of the place. At Starbucks, coffee is a fresh produce, not a commodity.
When the inevitable happens and a given coffee estate or region has an "off" year, they simply don't offer that coffee. They make this tough decision rather than offering a lower quality selection and buy coffee solely on its performance in the cup.
The coffee Starbucks buys is truly special, spectacular coffee. Their coffee buying team evaluates over one thousand "offer samples" each year.
The evaluation process includes roasting small batches of coffee and tasting these batches in a process called "cupping." Only a very few of these sampled coffees make the cut.
Starbucks coffee buyers spend approximately 18 weeks per year traveling to countries of origin. The purpose of these travels is not necessarily to buy coffee. The goal is to continue to learn about coffee and to strengthen relationships with growers and suppliers.
These relationships are critical to their future success. They solidify the company's role as champions of quality and progress at every level of the coffee business.
It is because of these relationships that Starbucks gets the first pick of the best crops worldwide. And thus Starbucks is able to procure the world's best coffee beans every year.
Copyright © 2005 Best-Coffee-Makers-Online.com All Rights Reserved.
This article is supplied by Best Coffee Makers Online where you can easily shop and compare coffee makers so you can purchase exactly what you're looking for at great values. For more articles like these go to: Coffee Articles.
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posted by Gary | 3:40 PM
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